Forget competition: How two traditional competitors are working together to grow audience
Here’s an idea to steal and adapt: The Bay Area News Group and McClatchy’s Sacramento Bee, two Northern California news organizations, are sharing stories, photos and video. A conversation among top editors about how to best collaborate resulted in a content-sharing and co-reporting experiment.
Digital influencers have changed advertising. They’re changing journalism, too.
The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences […]
Customer Wisdom: Preserve Your Most Valuable Asset
In fact, marketing leaders face this challenge more than any other business leader. Marketing has the highest turnover rate of 26 job functions studied by LinkedIn Insights Analyst Michael Booz — more than 50% higher than the global turnover average.
First-Party Data Will Be Increasingly Valuable
There are some ground shifts underway affecting how marketers will buy advertising and work with first-party data that publishers need to be aware of and should be able to play to their advantage.
NEWSCYCLE Solutions Hires Jeff Neunsinger as Chief Financial Officer
Bloomington, MN - December 11, 2018 - NEWSCYCLE Solutions (“Newscycle”) has hired Jeff Neunsinger as Chief Finance Officer. Neunsinger was previously Newscycle’s VP of Financial Planning & Analysis from 2015 to 2017. Throughout his career, he has held a variety of finance leadership roles as VP of Finance to CFO.
What analytics are telling us about content discovery
By: Geoff Kehrer, Content and Mobile Sales EngineerFor the past decade, we’ve continued to see the landscape change dramatically when it comes to how your readers and viewers consume content. It’s an interesting ecosystem, and media companies are continually looking for the ”‘Holy Grail” in terms of platforms and products to engage their customers